The Intersection of Economics and Digital Growth
The Intersection of Economics and Digital Growth
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I have spent 9 years building digital systems that most people only started documenting recently. Based in Ibadan, Nigeria, I am a Digital Growth Architect with a B.Sc. in Economics — which means I read markets, not just metrics.
I do not just blindly "run ads" or rent fleeting attention through volatile, high-cost ad algorithms. I build high-converting paid traffic frameworks integrated with deep search infrastructure.
By engineering precision Meta Ads funnels alongside local SEO, Google Business Profiles, YouTube, and Pinterest, I turn cold intent into market ownership. I stop data leaks, stabilize bleeding ad accounts, and build compounding ecosystems that act as predictable revenue engines for ambitious retail, fintech, and e-commerce brands.
Core Ecosystem Capabilities
Performance Paid Traffic (Meta, TikTok & Google Ads): Scaling revenue through advanced audience targeting, precise data-reading, and conversion-focused ad structures that regularly achieve up to 14x ROAS and extreme acquisition cost reductions.
Visibility Architecture: Designing cross-platform search footprints that capture buyers simultaneously across Google, YouTube, Pinterest, and AI Engine layers (ChatGPT & Claude).
Search Infrastructure & Local SEO: Optimizing Google Business Profiles to dominate local intent, driving physical foot traffic and high-conversion routing.
Proven Assets & Case Studies
Proven Assets & Case Studies
1. Kicks RTW (Oluyole, Ibadan) — Meta Ads Optimization & Search Infrastructure
1. Kicks RTW (Oluyole, Ibadan) — Meta Ads Optimization & Search Infrastructure
Engineered, cross-indexed, and deployed a complete digital search and paid ad footprint starting April 2026.
80% Meta Ads Cost-Per-Conversation Reduction: Audited and restructured a bleeding ad account that was hemorrhaging ₦28,000+ per chat across inefficient setups. Implemented precision targeting and data-driven scaling within 3 days, dropping acquisition costs by 80% and ensuring paid ads fed directly into a high-trust conversion funnel.
29% View-to-Interaction Conversion Velocity: Captured 430 hyper-targeted profile views within the first 60 days of deployment, converting them directly into 125 high-intent interactions (directions requests, phone calls, and direct website clicks).
Mobile-First Local Intent Domination: Intercepted buyers on the move; over 74% of all discovery traffic came directly via mobile devices (57% Google Search Mobile, 17% Google Maps Mobile).
17,875 Organic YouTube Views via Semantic Mapping: Deployed 22 highly optimized, intent-focused video assets targeting localized search phrases, capturing local consumer intent with zero ad spend.
7,100+ Monthly Pinterest Views & High-Intent Saves: Created an evergreen visual lookbook that turned impressions into deep buying intent, featuring top assets driving 3,900+ views (132 saves) and 1,700+ views (34 saves).
Generative AI Engine Optimization (GEO): Structured indexing signals so cleanly that the store ranks as the #1 Recommended Pick for localized retail search queries inside Claude and ChatGPT.
2. Lady Lameon Lip Gloss & Cosmetics Store Ibadan — Revenue Engineering & High-Efficiency Paid Traffic
2. Lady Lameon Lip Gloss & Cosmetics Store Ibadan — Revenue Engineering & High-Efficiency Paid Traffic
Served as Sales Manager and Growth Strategist from January 6, 2026, to April 1, 2026.
Scaled Revenue to ₦25 Million: Managed the complete performance infrastructure, driving an exceptional 17.9% revenue expansion within a single campaign cycle.
Ultra-Efficient Paid Traffic Scale: Designed and launched targeted Meta Ads campaigns that maintained an ultra-efficient CPC under $0.04, driving mass traffic into a newly deployed brand ecosystem while stacking 10,000+ organic YouTube views.
3. 200 Stars Industries Ltd — Industrial B2B Footprint
3. 200 Stars Industries Ltd — Industrial B2B Footprint
Status (May 2026 – Present): Currently developing a complete digital search ecosystem and Google Business Profile architecture for a commercial plastic manufacturing company to capture B2B search layers.
Work Experience
Work Experience
Digital Growth Architect & Performance Specialist
Kicks RTW — Oluyole, Ibadan (Remote/Hybrid)
April 2026 – Present
Restructured the brand's Meta Ads strategy to stabilize acquisition spend, cut cost-per-conversation by 80%, and maximize campaign efficiency.
Designed and executed the multi-channel digital search blueprint across GMB, YouTube, and Pinterest, achieving a 29.5% view-to-action conversion rate from mobile search browsers.
Sales Manager & Growth Strategist
Lady Lameon Lip Gloss & Cosmetics Store Ibadan
January 2026 – April 2026
Managed performance ad infrastructure and channel deployment, optimizing customer acquisition costs across Meta Ads channels to drive ₦25M in campaign-cycle revenue.
Founder & Forex Analyst
SEUN FX Academy / SEUN FOREX
November 2021 – Present
Built a highly rated retail trading training center in Ibadan (4.9 Stars on Google).
Developed comprehensive technical analysis, swing trading, and price action educational frameworks for retail traders while building a digital footprint asset.
Work Experience
Work Experience
Digital Growth Architect
Kicks RTW — Oluyole, Ibadan (Remote)
April 2026 – Present
Designed and executed the multi-channel digital search blueprint across GMB, YouTube, and Pinterest.
Maintained a 29.5% view-to-action conversion rate on local search, converting mobile browsers into active, physical buyers.
Sales Manager & Growth Strategist
Lady Lameon Lip Gloss & Cosmetics Store Ibadan
January 2026 – April 2026
Managed performance infrastructure and channel deployment, optimizing customer acquisition costs and driving ₦25M in campaign-cycle revenue.
Founder & Forex Analyst
SEUN FX Academy / SEUN FOREX
November 2021 – Present
Built a highly rated retail trading training center in Ibadan (4.9 Stars on Google).
Developed comprehensive technical analysis, swing trading, and price action educational frameworks for retail traders while building a digital footprint asset.
Education
Education
B.Sc. in Economics
Ekiti State University
2013 – 2017
Focus on market structures, resource allocation, capital efficiency, and data-driven economic frameworks.
Professional Presence
Professional Presence
"Currently building search ecosystems for retail, fintech & local businesses.
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